This is a fairly big city of around 300,000 people, yet I didn't see a single sign of tourism or any other westerners. However, Buôn Ma Thuột summed up what I love about Vietnam. The people were lovely (once they'd stopped pointing and staring at me), the food was incredible and it was a city full of energy (Vietnamese energy, not tourism).
Food
Please use my Vietnam food guide which has all of my favourite places and dishes for the best food in Buôn Ma Thuột.